Project Notes – 101 Ideas to Kick Your Ass Into Gear

101 Ideas – Project Insight


Theme Used: Custom HTML Templating

Plug-ins Used: All in One SEO Pack, ShareThis

This site is one of several that were created to promote books published by our partner Master & Fool LLC. The site is – to be honest – a bit of a “kludge”. It’s built with pre-HTML 5 code, and has WordPress installed in a subdirectory to maintain a blog feature. There was a reason for this though – we needed to do a lot of A/B testing of Facebook advertising, email marketing, and YouTube contest entries. Keeping this site a hybrid static HTML/Wordpress site allowed us to do a lot of page creation on the fly, using hand-coding that would have been impossible using WordPress alone. Now that we’ve finished the user testing, we will soon be upgrading the site to the premium Responsive Pro theme, which we’ve also adapted for Why Everyone Should Wait Tables and the parent site for these sites, Master & Fool.

One Way We Keep Your Costs Down

We often use premium themes by third-party developers to keep our clients' costs down. We've been extremely satisfied with both StudioPress & CyberChimps...

StudioPress Premium WordPress Themes

CyberChimps Professional WordPress Themes