The Club Above
Objective: Create a brand, website, marketing materials, and basic promotional strategy for the launch of a new nightclub. In two weeks! Solution: a hectic week of iterating names, a lot of quick logo comping, and the deployment of a WordPress website. And a lot of guerrilla marketing tactics and quick turnaround on print design and execution!
All Seasons Market
Objective: Select and install a point of sale system, create a mobile-friendly, easily updateable website, and engineer an on-the-fly method for creating barcoded labels for a medium-sized grocer with a deli that offers hundreds of unique items. Solution: a free WordPress theme, an out-of-state POS vendor, some freeware, and a lot of ingenuity.
Objective: On a “non-profit budget”, migrate the content of a ten-year old static HTML website managed with Adobe’s defunct “Contribute” software to a state of the art, mobile-friendly platform that still allows the client to update their own site. Solution: customize a free WordPress theme utilizing some clever free plugins from the WordPress repository.
Robin Vincent Photography
Objective: Rapidly deploy Ann Arbor photographer Robin Vincent’s folio site in preparation for the art show “ArtPrize” with two week’s lead time, while leaving the site development-ready after the show. Key design requirement: minimal, minimal, minimal. Solution: A premium Genesis theme, utilizing a free photo gallery plugin, and minimal graphic elements.
Master & Fool LLC
Objective: Create umbrella brand and multi-channel revenue stream for a media publishing company and group of Ann Arbor authors who do workshops, seminars, and consulting focused on small business and personal transformation. Solution: a commercial WordPress theme, a WooCommerce-powered Amazon Affiliate store, and a lot of iteration!
101 Ideas to Kick Your Ass Into Gear
Objective: Inexpensively and rapidly deploy a website and branding for a book with a very long marketing rollout schedule, and very little preliminary budget. Solution: a hybrid static/WordPress website, some clever use of cheap software, and a lot of hard-coded A-B testing of Facebook advertising, product giveways, and discount strategies.
Objective: Turn a series of web articles into a book, give it a clear identity, and create another website that slowly publishes the chapters of that book that to promote it. Solution: A lot of brand iteration, customization of a free WordPress theme, and creation of shareable promotional images based on classic quotes and evocative imagery.
Objective: Create, brand, and market a teaser version of a book about the value of foodservice experience. Solution: a streamlined “coffee break edition” of the book, connected to an invitation for readers to share their own foodservice stories, with the goal of increasing “shareability” of the website while generating content for an expanded version of the book.